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:: Free Advertising, Part 2 ::


~*~Work At Home Ideas Newsletter~*~

http://www.work-at-home-ideas.com/newsletter.html

Volume 1, Issue 17                     Dave Wray
Date: December 3, 2003             webmaster@work-at-home-ideas.com

NOTE: This Newsletter is sent ONLY to people who have requested it. Subscribe and unsubscribe instructions are at the end.

Please forward this entire issue to interested friends and associates. Just ask them to subscribe.

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IN THIS ISSUE:
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1. Editorial: Christmas Approaches
2. Article: Free Advertising, Part 2
     by DaveWray
3. Marketing Tip of the Week: Give An Ad
4. Free Resources: Computer Protection
5. Q&A: Get Help!
6. Classifieds
7. Marketer's Site of the Week: Yours Could Be Here!
8. Contest Results: Did You Win?
9. Feedback
10. Contact Work At Home Ideas

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EDITORIAL:
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Christmas Approaches

Can you believe that November is now over? It sometimes amazes me how fast months seem to go nowadays! If you are lucky enough to be living in the U.S. you’ll have had a huge Thanksgiving dinner no doubt! I hope that you enjoyed the long weekend and that you were able to digest all of that stuffing!

Now, with the arrival of December, Christmas is already in the air! It amazes me how the mentality of people change when we go from Thanksgiving in November to Christmas in December. We go from eat, eat, eat to buy, buy, buy!

For me, although I do enjoy eating and buying gifts, Thanksgiving and Christmas are enjoyable because it gives me a chance to spend time with friends and family. I can catch up with how they’re doing and spend some quality time with them.

I like giving gifts as much as I like receiving them. I like to see the joy on my family or friend’s face when they open their gifts.

When you build your business it is just as important to give as it is to receive. I love helping people succeed at their dreams. It gives me purpose and makes what I do legitimate. Of course if I make some money along the way I won’t complain!

So, I hope that we’ll see this Christmas season this way. It’s just as, if not more enjoyable, to give as it is to receive. I hope that you all have a fantastic time getting prepared for Christmas this year!

-Dave Wray

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ARTICLE
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Free Advertising, Part 2

In the last newsletter I went over the ins and outs of free classified ads. It is generally accepted that using free classifieds as a form of advertising does in fact work, but it requires a fair amount of work!

This week I am going discuss another form of free advertising. This medium involves millions of people from all countries of the world! What could this possibly be? I’m talking about ezines and newsletters! These are online magazines such as the one you're reading and the number of people subscribing to ezines is literally in the millions!

Free Ezine Advertising

So, if millions of people are reading these ezines and newsletters, how on earth can you possibly advertise to them for free? Wouldn’t the publisher want some money for you to advertise in their newsletter? Not necessarily! Below I will go over a couple methods of how you can get your name, business and even your email address in front of tens of thousands of subscribers for free!

Newsletters come in all different shapes and sizes. Some are about hiking, while others are about fitness. There are as many different newsletters online as there are magazines in your local convenience store. To effectively reach the millions of people who are subscribed to newsletters and ezines, you must target the right group of people.

What do I mean? Well, if you are running a software business, do you want to advertise your business/products to a group of bird watching enthusiasts? Probably not! While there may be a few bird watching enthusiasts who are interested in computer software, you would probably get a far better response by putting your ad in a newsletter sent to people who are specifically interested in software!

This is called targeting your audience and it is absolutely critical if you wish to be successful in your business. So, let’s get on to the nitty gritty. How can I advertise for free in these targeted newsletters/ezines?

Method 1 - Just Subscribe!

What?? All you have to do is subscribe? That’s right, there are dozens, if not hundreds of newsletter publishers out there who will give you a free ad in their publication just for subscribing to it!

Now why would they do this? Couldn’t they make money selling that ad space instead? Sure, they could. What these publishers are counting on is that you will stay subscribed to their newsletter. That way, over the weeks, or even months ahead, they’ll have a chance to put their products in front of you!

It’s a price that publishers are willing to pay to get you to subscribe to their newsletter. One thing you must know though. Most newsletter publishers will only give you a two line classified ad. This ad is typically placed at the end of their newsletter.

If you’re lucky, you’ll be one of few ads in that publication. Now imagine this: What if you subscribed to 10 newsletters that offered you a free ad. Now, let’s say that each newsletter has a subscriber base of 5,000 people. That means you could put your ad in front of 50,000 potential readers…..for free!

I have tried this technique and have had some success with it. Do I think it is worth it? Of course, it’s absolutely free! And besides, I have discovered some really great newsletters this way. Here are a couple of sites that list multiple ezines/newsletters that allow you to place an ad for free just by subscribing:

1. Directory Of Ezines
2. Free Ezine Ads

Method 2 - Write Articles

If you have been a subscriber to my newsletter for a few months you’ll have heard me mention this technique already. But I think it’s worth mentioning again because it works! Write articles for newsletters!

Why would you write articles for other newsletters?? Afterall, you have your own business to run! Why waste your time on someone else’s business? Well, it is not a waste of time! Whether you know it or not hundreds if not thousands of publishers out there are on a constant lookout for good, quality articles to publish in their newsletters or ezines.

What does this mean for you? Each one of us is knowledgeable about something. Yes, we know enough about something to write about it! You may be thinking, “But I’m not a very good writer!”. Trust me, you don’t have to be a good writer to get your point or knowledge across in an article!

Writing articles not only gets your creative juices flowing, but it gives you a chance to get your business or products in front of thousands of “eyes” for free. What is better than advertising for free to thousands of people? Nothing.

So, how do you go about distributing your articles to interested publishers. You will need to search a database of ezines and newsletters that are published online. There are a few good directories from which you can do this. Here are a couple:

1. Newsletter Directory
2. Ezines And Newsletters

This is what you do. Go to one of the above sites. Perform a search on an area of your expertise. Do you write articles about coin collecting? Then do a search for coin collecting. A list of ezines or newsletters will come up that pertain to coin collecting, or hobbies involving collecting.

Click on a newsletter listing. Within that listing the newsletter publisher will state whether or not he/she is interested in receiving articles from you. If they are, find the appropriate email address to send them your article. Make sure and read their article guidelines!

Some publishers want articles that have 500 words, some want 1000. When you email these publishers your article, put “Article for your consideration” in the subject line of the email. Then, within the email, above your article describe who you are, what the title of your article is and how many words it contains.

There, that’s it! Send your article to 10, 20, or even 50 newsletter publishers and just wait for a response back. Of course, be sure to add your name, website address and email address to the bottom of your article! Most will be courteous enough to email you back saying whether or not they will publish your article. Some will not write back, but that doesn’t mean your article will not get published!

I sometimes find out weeks later that an article of mine has been published by a publisher I had never heard back from! Another way to get your article published it to submit it to article databases. These are sites that store thousands of articles. What happens is if a newsletter publisher is looking for an article to publish he/she may go to an article database to look for them. Here are a few sites that you can submit your article to:

1. Ezine Articles
2. Article Database

There you have it! Two excellent, free ways to advertise in newsletters and get great results. I have tried both (and still do) and get good results. I know several people who have made their living around writing free articles for ezines. Try it, you won’t be disappointed!

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Dave Wray is editor and owner of http://www.work-at-home-ideas.com Twice monthly he writes a free newsletter packed with free work at home ideas, resources and tips. Come on by and say hello!
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MARKETING TIP OF THE WEEK:
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Give An Ad

This tip hinges on my feature article above. Do you publish a newsletter or ezine yourself? You’ll know how difficult it is to get really good, targeted subscribers then! Even if you have a site that gets 300 visitors per day you may be lucky to get 10 subscribers per week!

So, go ahead and try my suggestion above and give a free newsletter ad to everyone who subscribes. It’s a great incentive and it really does work. Just place the words, “subscribe now and receive a free ad in our newsletter” right in your subscription box.

When the subscriber receives confirmation that they have subscribed, it is up to them to send you their free newsletter ad. If they don’t, then you don’t have to place an ad for them.

It’s a win-win situation. It’s more subscribers for your newsletter, and free advertising for your subscriber! Give it a shot, you won’t be disappointed. Of course, if you are going to be offering a free ad to new subscribers, then you must place any ads you receive from them, it’s only fair, and good business practice to be honest!

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Protect Your Computer

It is absolutely necessary these days to protect your computer from viruses and parasites. There is no shortage of people out there who create and send out bugs and viruses to either destroy your computer, or to steal personal information from you.

I know many of us already have the generic anti-virus systems in place on our computers, but I think it’s necessary to go even further to protect ourselves! You need a firewall. What is that, you ask?

A firewall is a piece of software, that once installed on your hard drive will monitor any outside source trying to access your system. If something is trying to access your system the firewall software should “ask” you whether you want it to have access to your system.

If you say, “no”, then the firewall will keep that outside source from accessing your computer files! So, it is very wise to have a firewall installed in addition to the anti-virus package you have in place on your system already.

A good, free firewall that I have been using for the past year and a half is called Zonealarm. It’s fairly easy to install and it loads automatically every time you start up your computer. To download this firewall for free, just visit: Zone Alarm Firewall

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Q&A GET HELP:
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Do you have any questions about our website or newsletter that you would like answered? Email us at: webmaster@work-at-home-ideas.com and we may post them in this newsletter for the benefit of all of our subscribers!

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CLASSIFIEDS:
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SUBSCRIBER'S SITE OF THE WEEK:
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Would you like everyone to know who you are and what you do? Every issue of work at home ideas newsletter we randomly draw the name of one of our subscribers and post their information right here in our newsletter! To apply to have your information and site posted here, please send us an email to: webmaster@work-at-home-ideas.com with your Name, Location, a few details about yourself and your URL as well.

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NOVEMBER CONTEST RESULTS:
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Each and every month I randomly draw the name and email address of two lucky subscribers who will receive a free 3 month classified ad on my site valued at $10 apiece. These classifieds are located at: Work At Home Ideas Classifieds

And November’s winners are:

1. Nicole Desormeaux. From Chateauguay, Quebec, Canada

2. Debbie Mount. From Pineville, Louisiana, U.S.

If you are a winner this month please email me with your name, 200 word classified ad, email and/or URL to newsletter@work-at-home-ideas.com. Congratulations to this month’s winners! Check in next month to see if you are a winner!

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FEEDBACK:
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Do you have any comments suggestions or concerns about our website, www.work-at-home-ideas.com, or our newsletter? We would love to hear from you! Just write us at webmaster@work-at-home-ideas.com and we'll reply back to you as soon as possible!

And thank-you for reading our FREE "Opt-in Only" e-publication "Work At Home Ideas Newsletter".

NOTE: If you enjoyed this issue, please email it to interested friends and associates. Just ask them to subscribe by visiting http://www.work-at-home-ideas.com/newsletter.html

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CONTACT US:
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Website URL: http://www.work-at-home-ideas.com
Ezine: Visit http://www.work-at-home-ideas.com/newsletter.html
Editor/Publisher: Dave Wray
Contact Email: webmaster@work-at-home-ideas.com

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COPYRIGHT NOTICE:
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Copyright © 2003 Work At Home Ideas. All rights reserved. Please do NOT reprint or reproduce this publication as whole or in part without the explicit permission from its publisher.


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