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:: Test Your Marketing Strategies & Systems Or Fail ::


~*~Work At Home Ideas Newsletter~*~

http://www.work-at-home-ideas.com/newsletter.html

Volume 1, Issue 11                     Dave Wray
Date: September 3, 2003            webmaster@work-at-home-ideas.com

NOTE: This Newsletter is sent ONLY to people who have requested it. Subscribe and unsubscribe instructions are at the end.

Please forward this entire issue to interested friends and associates. Just ask them to subscribe.

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IN THIS ISSUE:
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1. Editorial: Labour Day Weekend
2. Article: Test Your Marketing Strategies & Systems Or Fail
                  -Duncan Carver
3. Marketing Tip of the Week: Instant Response
4. Free Resources: PPCSE's
5. Q&A: Have any questions?
6. Marketer's Site of the Week: Yours Could Be Here!
7. Feedback
8. Contact Work At Home Ideas

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TOP SPONSOR:
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Are you sick of all the trash opportunities online these days? So are we! That is why Six Figure Income Marketing Group is so successful. They have been in business since the mid 80ís and online for over five years. They are the largest affiliate network marketing company online and have paid their members millions in commissions! To find out more, please visit: Six Figure Income

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EDITORIAL:
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Labour Day Weekend

Hello everyone! I hope that you have had an enjoyable Labour Day weekend. Iím not exactly sure why they call it Labour Day anyways, because no one works, right? Wrong! Some people do work, such as nurses, police officers and many others.

However, it is important to take holidays once in a while. Heck, even I take the odd day off! Itís so tempting when building a nice home business to just keep working and not take any time off. Itís SO convenient having your office right in your home that you may not even get around to having lunch.

Having a schedule and taking time off is very important, even if you love working at home! I took the Labour Day weekend off and had a great, relaxing time. Sure, I was anxious to get working on my business again, but sometime itís nice to just relax.

So, I encourage each and every one of you as you build your own home business to take some time for yourselves several times a month. Take a step back and relax, itíll do you good!

-Dave Wray

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ARTICLE
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Test Your Marketing Strategies & Systems Or Fail
Written by Ducan Carver

If you're not currently testing your marketing strategies & systems, you're in serious trouble. You're essentially shooting blanks to try and fertilize the golden egg that is the revenue of your business. There are only two types of business people online, those who test, track, and succeed, and those who fail.

Which would you rather be?

Here are 5 different marketing components you should be testing right now to improve your conversion ratios, your bottom line, & your overall marketing strategy...

Your Sales Letter

Your sales letter is the most important component of your overall marketing strategy.

It's your vehicle to convince people to take action now and generate the sale. But most sales letters can be improved. In fact, I guarantee that the sales letter you're using right now can be improved.

Use a professional split-run testing application like the "Scientific Internet Marketing Assistant" to test two or more different sales letters against one another. It will show you exactly which one produced the best conversion ratio of visitors to sales.

(http://www.marketing-strategy.org)

Once you've discovered that, use your best performing sales letter as a control, and test it again to improve your conversion ratios further, again increasing the revenue you generate.

Try testing long sales letters VS short sales letters. Test hard sell sales letters against soft sell sales letters.

Even the slightest increase of just a percent or more could mean the difference between adding an additional several thousand dollars to your revenue earning potential this year, or missing out on it altogether.

Your Sales Letter Headline & Other Components

Once you've found the better performing sales letter overall, start testing different headlines to see which one works better.

Your sales letter headline is the most important component. It's what triggers your visitor's attention, drawing them into the rest of your copy.

Once you've found the better performing headline, work your way through it systematically testing the other important components of your sales letter.

Test different openings, different feature & benefit combinations, different closings & free bonus offers. Test different guarantees.

Working you way through you sales letter like this, measuring your conversion ratios as you go right through to the order process, is the ONLY way to ensure your sales letter is converting as many people as possible into actual customers.

Website Design

Once you've got your sales letter sorted out don't stop there.

Sure you'll already be closing more sales, but your overall marketing strategy can be improved further. Incorporate your sales letter into two completely different website designs, and prove which one produces the greatest conversion ratio.

Run with the best performing as your control and start testing other aspects of your design, such as the number of images used, the load time of your pages, the number of pages your sales letter is spread out on.

Will a one page sales letter or a multiple page sales letter work better for you?

You'll have to test that to find out.

What you need to realize is that everyone is marketing to different target audiences and markets, so the only way to know for sure what works best for YOU, is to scientifically test these key components of your overall marketing strategy.

Your Lead Capture Forms & Plugs

Once you've got your best performing sales letter and site design, you'll really be moving along at full steam ahead. Your golden egg will be growing larger by the day ;-)

But don't stop there.

Start testing different lead capture methods and ad copy plugs to improve your visitor to subscriber conversion ratios. The more leads you generate, the more people you can follow-up on, and the more visitors you'll be able to convert into paying customers.

Your Follow Up Marketing Campaigns

Once you've maximized your lead generation conversion ratios, try testing different follow-up marketing techniques to close more sales. The faster you can convert your leads into paying customers, the faster you'll be able to make your desired return on investment.

Working you're way through your marketing strategy and systems like this, testing what works and what doesn't, is the ONLY way to ensure your milking maximum profit out of your website and online business. What's more, by systematically testing your website marketing components and increasing your conversion ratios, you'll be reducing your lead & customer acquisition costs, making your advertising dollars go much further for an even better return.

Stop shooting blanks.

Start testing today and scientifically work your way to greater profits. It's the ONLY proven way to systemically work your way to better conversion ratios and greater profits.

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Duncan Carver is the developer of the "Scientific Internet Marketing Assistant". A fully featured, professional, split-run testing application valued at $97, currently being given away at absolutely no cost. Download your copy today and start improving your bottom line tomorrow... Marketing Strategy
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MARKETING TIP OF THE WEEK:
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Instant Response

Have you ever tried calling a big company because you have a problem and are put on hold for half an hour or longer? I think most of us have, and trust me, I donít think any of us enjoyed it. We ARE a paying customer after all, arenít we? Are we not important enough to get help now?

People in todayís society are used to instantaneous service and expect answers and solutions right now. And, if theyíre well paying customers why would they deserve anything less? Quite often when we donít get answers or help quickly we will get help elsewhere.

This is the same in business, whether online or offline. When we receive an email or phone call we should try our best to answer that question or fix that problem as quick as possible! Thereís a huge difference between an unhappy customer that gets left in the dark and a customer that is helped right away. The customer that is helped in a timely and friendly fashion will be a lifetime customer, and these people are gold!

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FEATURE SPONSOR:
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Successful businessman and entrepreneur, Ken Varga has just released an AMAZING "tell all" book that will have you skyrocketing your profits in no time flat. It's like sitting down with him and having him reveal all his secrets on how to be successful in business. For more information, visit: Internet Millionaire Package

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FREE RESOURCE:
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Free PPCSE's

I mentioned briefly in my previous newsletter that there is seriously nothing more powerful than the word free. That is why each week within my newsletter I try and offer my subscriberís a valuable free resource to help them with their home businesses.

Today, I want to let you in on a big one. Free pay per click search engines. These are search engines that will add money to your account for free, just for trying them out! What do you have to lose? Nothing, itís not your money after all!

Those of us who are in business know how important it is to take advantage of offers like this, they donít come around too often, but when they do, we need to grab at the opportunity. Thereís a site that lists dozens of ppcseís that offer free accounts to try them out. To visit this site, just click on this link: Search Engine Pay Per Click

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Q&A GET HELP:
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Do you have any questions about our website or newsletter that you would like answered? Email us at: webmaster@work-at-home-ideas.com and we may post them in this newsletter for the benefit of all of our subscribers!

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SUBSCRIBER'S SITE OF THE WEEK:
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Would you like everyone to know who you are and what you do? Every issue of work at home ideas newsletter we randomly draw the name of one of our subscribers and post their information right here in our newsletter! To apply to have your information and site posted here, please send us an email to: webmaster@work-at-home-ideas.com with your Name, Location, a few details about yourself and your URL as well.

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FEEDBACK:
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Do you have any comments suggestions or concerns about our website, www.work-at-home-ideas.com, or our newsletter? We would love to hear from you! Just write us at webmaster@work-at-home-ideas.com and we'll reply back to you as soon as possible!

And thank-you for reading our FREE "Opt-in Only" e-publication "Work At Home Ideas Newsletter".

NOTE: If you enjoyed this issue, please email it to interested friends and associates. Just ask them to subscribe by visiting http://www.work-at-home-ideas.com/newsletter.html

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CONTACT US:
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Website URL: http://www.work-at-home-ideas.com
Ezine: Visit http://www.work-at-home-ideas.com/newsletter.html
Editor/Publisher: Dave Wray
Contact Email: webmaster@work-at-home-ideas.com

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Copyright © 2003 Work At Home Ideas. All rights reserved. Please do NOT reprint or reproduce this publication as whole or in part without the explicit permission from its publisher.


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