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Emerging Marketing Trends
© 2003 Shahnaz Rauf

  Net Marketers Beware! Change is in the air. As you all know, on the net change is the golden rule. The all supreme law that spells success of all shapes and sizes. If you are able to harness it, you can ride high on the waves of change and grab your niche fortune.

Right now strong undercurrents of change can be detected. Certain emerging trends are leading in this face of change. These shake at the very foundations of net marketing as it is. The dominant ones are analyzed here:

* Due to problems with sp*am filters, most ezine publishers start publishing online. Solo ads and ezine advertising experience a sharp drop in response.

* This re- triggers an interest in ‘word of mouth’ and viral methods... with a dominant emphasis on viral ebooks and ‘tell your friend’ options. Some savvy net-marketers are already grabbing at this opportunity at being the first to install `tell your friend` scripts in auto-responders etc. Viral e-books become the knights in shining armour looking for new crusades.

* Writing Articles still remains a powerful marketing concept to some extent, however the sp*am filters do create a negative impact here as well. Writers have to adapt their writings or loose out in the fight for the survival of the fittest.

* The visitor exchanges and guaranteed visitor services still emit a fatal attraction, but are forced to improve.

* The online audience looses interest becomes disenchanted/ immune to psychological/ hypnotic hypes blasting around the net. A shift towards believability, raw honesty and truthfulness gears in. spiritual marketing comes of age.

* With the shift towards spirituality, lone operators become more powerful then professional looking multi –operative businesses. The trend is to do business with a real person with known values.

The seeds of change have already been sowed, the new year brings in the offshoots and accelerated growth. Momentum steps in. Are you geared for change?


Shahnaz Rauf is a freelancer actively seeking writing projects. She is also The Editor of The Monster Twister - a Newsletter helping ordinary web owners achieve extraordinary heights without losing their shirts. To Subscribe
Email Me
Or visit: snzeport

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