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:: Link Exchange Promotion ::

   First, let me explain what a link exchange is and then I'll go into more detail about how to utilise a link exchange. A link exchange is where you find other sites that relate to or compliment the content on your site. If you find sites that relate to your content you may want to ask for a link exchange.

You may be asking, "Why would I want to exchange links with someone who may be my competition"? Well, it doesn't need to be like that! For example, if you add their link to your page and they add your link to their page, you both are advertising for each other. Therefore, targetted traffic will come to your site and at the same time you'll be offering your visitors other useful sites to look at. It's a win-win situation.

How do you ask for a link exchange? This is what I do: I simply add their link to my website first. I then email them about their website complimenting them on something specific. I then mention that I added a link to their site from my site and was wondering if they could do the same for me on their site. Most webmasters will add your link, but some will not. If they don't add your link, don't get upset! Just move on to the next site and ask for a link exchange with them.

Now, you do not want to link with any old site out there. Why? Well, always ask yourself the question: "Will it help my visitors"? If the answer is "No" then don't link to them! As well, even if the website you want to link to is on topic, unless you would personally get some use out of visiting it then don't link to it!

Why is linking so good? Well, you not only get great targetted traffic from websites that are similar in topic to yours, but the search engines like it a lot as well! Why do the search engines like to see a lot of links pointing to your site? Well, the search engines see it as an indication that your site is an authority on the subject. Getting links to your page is a very difficult task. It may be trying and tough, but well worth the effort!

One note of caution: There are many sites on the internet that are "link farms". A link farm is essentially a site that houses thousands of links from every imaginable category. The search engines do not like this and will penalize your site if you're involved in a link farm! To see an example of how to set up a link page, please view our link page.

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