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:: Email Marketing Promotion ::


   For many people, when they see the words, "Email Marketing", they think of unsolicited email or spam. This is not so! Email marketing, if done properly, is legal, legitimate and a good way to promote your site and products. Essentially, email marketing is sending an email to those people who are already interested in what you have to offer them.

There are companies out there who actively seek for people who are interested in various things such as hobbies, home businesses etc. People answer surveys or phone calls saying that they are interested in more information on a particular subject. These lead companies then compile a list of people for various categories. These lead companies will charge you anywhere from 20 cents to $2 for each name. Usually you get the person's name, address, phone number and sometimes email address.

One word of caution, make sure you choose a reputable company to buy leads from! Some companies will try and sell you leads that are very old, have been used by others, or that they illegally "harvested" from the internet. So beware! Ask them how they got their leads and how old they are.

The best way to use leads is to input their email addresses into an autoresponder and send them information on your website or products that way. Don't know what an autoresponder is or how to use one? Just visit my Autoresponder page to learn about them.

Need to find a company that sells email leads? Just visit your favourite search engine and type in "email leads" and you should get a long list of potential companies to buy from.

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